Tuesday, 9 September 2014

Andrew Goodwin's Music Video Conventions

      A relationship between the lyrics and visuals (illustrating, amplifying or contradicting the lyrics)

      A relationship between music and visuals

      A demand from the record company for lots of close-ups of the main artist

      Artist develops their own star iconography in and out of their videos

      Reference to voyeurism (screen within screen, binoculars, cameras…)

      Intertextual references

      Narrative, performance or concept based

      Particular genres may have their own video style and iconography

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