• A
relationship between the lyrics and visuals (illustrating, amplifying or
contradicting the lyrics)
• A
relationship between music and visuals
• A
demand from the record company for lots of close-ups of the main artist
• Artist
develops their own star iconography in and out of their videos
• Reference
to voyeurism (screen within screen, binoculars, cameras…)
• Intertextual
references
• Narrative,
performance or concept based
• Particular
genres may have their own video style and iconography
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