Monday, 22 September 2014

"Girlfriend" Textual Analysis (Gender)





NOTES

Mise-en-scene
Cinematography
Editing
Lighting: High Key Lighting/ Ambient Lighting

Setting: The music video was set in an arcade and a stage which has the colour scheme of black and pink. This is to show the artist is passive (pink – stereotypically a feminine colour) and aggressive (black – stereotypically a masculine colour).

Props: Guitars, microphone – performance wise
Eye glasses – represents intelligence. It is usually a signal of the “unpopular” and “geeky” characters.

Costume: Male and black-haired girl has the same black and white combination, pink dress
2 costume changes from Lavigne – White tee white dark blue short and blue shirt white a dark green shorts and fish nets. Blue costume emphasises her body more, especially the chest area as it is fitted.

Make-Up: Lavigne and her punk character wears a thick eye liner whilst her nerd character is wearing a light make up

Target audience: Female (teenagers)
High angle shot – shows her submissiveness. Reinforces what the lyrics shows – which she wants to be the “girlfriend” material. Her target audience is young females which are showing that she is seducing but to set an “example” for the young women to be like her.

Low angle shot – shows her body, looking down shows that even though she’s submissive, she still a strong, superior woman who can have her way.

Medium Shot and close up shot – to show her facial expression; establish a more intimate relationship with her audience

Long shot/ wide shot – show her performance and the band

*Voyeurism – through a mirror and a camera booth
Short takes – performance

Long Takes – narrative

Shallow focus on high angle shot


(ATHENA)

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